Mahindra Samriddhi Centre Launched

Last Week, Mahindra launched its first Samriddhi Centre for farmers in Jamnagar. Samriddhi Centres is new initiative by mahindra to help farmers boost crop productivity and thereby enhance rural prosperity.

Mahindra's Farm Equipment Sector (FES) is ranking high in world's top tractor brands and is currently the market leader in India.

The Samriddhi Centres offer agri-related services under one roof. These include

• Insurance products
• Sales and service of tractors / parts
• Productivity demo farms
• Soil and water testing facilities
• Knowledge updates on the weather, crops, eradication of pests and diseases
• Mandi prices

Along with other facilities, finance facilities and agri counselling facilities are also available via the internet as well,

Mahindra has also set up a website, Mahindra Kisan Mitra (MKM). This site provides farmers with the latest information relating to crops, weather conditions, loans, insurance schemes, commodity prices, government policies, news and events.

FES has also tied up with ETV's Annadata programme which will give farmers across 10 states advice and solutions related to agribusiness. A special toll free number has been set up for this purpose - 1800-425-4085.